Out of the haze crisis entered a new round of TV industry growth in channel
China Electronic Video Industry Association vice president of white people on Oct. 26 in the "color TV industry research conference, the third quarter," said this year LCD TV Sales are expected to reach 23.25 million units, with a total of 11.74 million units last year compared to an increase of up to 198%. Industry experts said that "China's color TV industry has been out of the Financial The haze crisis, with the rapid popularization of LCD TVs, will enter a new round of growth channel. "
Volume and price go up
"LCD TV market this year, the rapid growth in the past has significantly different characteristics that the industry does not appear to promote sales growth in prices, the industry maintained stable profit levels." Skyworth China Marketing Headquarters, marketing director Liu Yaoping said.
Ovid advice provided data, the first three quarters this year, the cumulative LCD TV Sell 15.48 million units, sales reached 72.6 billion yuan, up 87% year on year respectively and 20%, particularly significant turning point in the third quarter, third quarter sales reached 6.35 million units, up 127%, the chain grew to 128%.
Ovid Jianping Wen vice president of consulting firm that, in the third quarter a "volume up, prices do not fall" of the situation, mainly fast-growing LCD TV market, business has introduced new LED, etc., which occurred in the past to avoid price avalanche effect. LCD TV sales in the third quarter, a 29% sequential growth, but the average price drop products less than 5%, from color TV business listed earnings of view, the scale in the third quarter revenue of 70% -80% of all growth, but fee scale has remained level over the same period last year.
In addition, " Appliances to the countryside "Policy and channel sink a certain extent, reduce the domestic brands on the city's reliance on large chain, effectively saving a lot of promotional costs. Liuyao Ping on the introduction, since the" home appliances to the countryside "since the implementation of the policy, Skyworth more attention to rural 3 4 the channel market, the building has been completed this year's first quarter 5000 LCD rural market store building, the future will strengthen the 34 market channels of distribution capabilities, and timely introduction of a number of different products.
Ovid expects 34 this year, sales of LCD TV market is expected to reach 600 million units, accounting for 30% of the overall market share, 40% in 2010, breaking 10 million units mark. "34 market share of domestic brands, as the source and the status of profit growth has been established, and with the 34 growth of the market is more important."
LED into a hot market
Industry also believes that, LED backlight LCD TV with ultra-thin fuselage, Energy And other advantages will be more and more acceptable to consumers, the market focus of attention.
"Consumers LED TV Degree of concern beyond our expectations, only one day on October 1st we will sell more than 5,000 LED TV. "Konka Multimedia Marketing Group General Manager Huang Xinzhong said market.
Wei Chi Optical (Shenzhen) Co., Ltd., chairman of Jatropha Curcas map view, LED backlit LCD television is the future direction of the color TV industry is expected by 2010 will account for 30% market share, the company is planning to expand production capacity, so that next year's large-size LED backlight monthly production capacity of 200,000 to 300,000.
Domestic companies are now increasing emphasis on LED-backlit LCD TV market, in the third quarter were introduced more than 80 color TV industry, LED backlit LCD TV models, accounting for the same period more than 30% of new products, "11" Golden Week sales 200% sequential increase.
The same time, LED backlit LCD TV also makes some of the higher prices discourage consumers, the market price of 32-inch products are usually around 7,000 yuan, 40-inch LED normally about 15 thousand yuan, almost the same size Ordinary LCD TV 2 times the price.
Jatropha Curcas map that domestic LED industry chain is not mature enough, LED chips, the core products also need to be imported, the matching is imperfect, and no significant size advantage of current major issues facing the industry, but as the core technology of domestic enterprises continue to make breakthroughs, and increasingly mature industry chain, the product line is more abundant, the cost will be quickly reduced, will be promoting the large-scale popularization of LED backlight LCD TV.
I am Cheap On Sales writer, reports some information about adhesive floor mats , anti fatigue kitchen mats.
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