Improve The Efficiency Of Lcd Tv Brands Stand
In 2008, GfK China on China LCD TV Diagnosis of brand strategy, introduced the LCD TV Brand "single efficiency index" and "average price" index. "Single efficiency" index is a benchmark brand as the benchmark single model efficiency, the efficiency of various brands in which the relative position of a single type of indicators, is to diagnose the brand "single efficiency" of a set of key indicators. For example, in 2007, to Hisense "Single efficiency", 100, Sony 40/42 inch-class LCD TV sales amount of the first type "single efficiency" index for the 378, Sony 40/42 inch-class LCD TV sales amount of the first three models, "stand-alone efficiency" index was 368. In other words, Sony 40/42 inch class LCD TVs, "stand-alone efficiency" is far higher than the Hisense, the amount of the first models off "single efficiency" is Hisense's 3.78 times the amount of the first three models sold "single efficiency" is the Hisense of 3.68 times.
The "average price" index, a benchmark is the average price of the brand as the benchmark, the average price of the brand relative position of the target, it is the diagnosis of the brand positioning of a set of indicators of price. For example, in 2007, with Hisense "average price" as the 100, Sony 40/42 inch-class LCD TV sales amount of the first model the "average price" index for the 116, Sony 40/42 inch-class LCD TV sales amount of the first three models "average price" index for the 143. In other words, Sony 40/42 inch-class LCD TV first model the "average price" higher than the Hisense 16% in the first three models the "average price" higher than 43% of Hisense.
Major LCD TV brands "stand-alone efficiency"
We selected six foreign brands and 7 LCD TV LCD TV brand internally, to analyze their "single efficiency index" and "average price" index (in this article only lists the "single efficiency" the best the first two big brands and the top three domestic brands).
"Single efficiency index" and the "average price" index
Click here to view all news photos
Sony "single efficiency" the highest. As shown, Sony LCD TV "single efficiency" index was 251 (with Hisense to 100), which is the combination of 32 ", 37", 40/42 ", 46/47", 52 "" single efficiency "index The results (excluding the size of the structure factors). that if Hisense models sold in 2007 for every 100 million yuan, while Sony will sell 251 million yuan, that is, relative to Hisense models Sony is "to 1 When the 2.5. "
From another perspective, Sony LCD TV "average price" index for 146 (with Hisense to 100), which is integrated by 32 ", 37", 40/42 ", 46/47", 52 "" average price "index results. that Hisense models in 2007 the average price for every 1 million, then, the average price of Sony's 1.46 million, that is, the average price higher than the Sony LCD TV Hisense 46%.
In summary, Sony Hisense 46% higher than the "average price" made "single efficiency" Hisense 150% higher than the results. Comments
analysis: the face of foreign brands in China LCD TV market, record, people tend to complain about their brand, low-cost approach, the upstream resources, and overlook how their price positioning, "stand-alone efficiency "Why Higher-depth factor.
In GfKChina "LCD TV brand product strategy and foreign diagnostic report", we have analyzed the Sony LCD TV market in different sizes "average price" index, and its various product lines of the "average price" index, in fact, Sony addition to "cheap approximation" strategy, the LCD TV market in China has also adopted the "main force of the upward price", "with high and low price" and other strategies, these strategies than the "low-cost approach" strategy of the competitors and more destruction.
In GfKChina "LCD TV brand product strategy and foreign diagnostic report", we also analyzed Sony's LCD TV market in different sizes of "single efficiency", Sony integrated "single efficiency" index was 251 (in Hisense 100) However, it is the performance of the market in different size is not the same, for example, Sony is the most efficient 40/42 "level," single efficiency "for the 368 (in Hisense 100), while the weaker is the 32" , 37 "The market, of course, Sony's" Focus on large-screen market "strategy for the.
Of Comments: The Sony LCD TV "average price" index of "stand-alone efficiency" index of diagnosis, we can see the specific advantages can also be found relatively weak, the case for the Sony by Fine analysis, to develop strategies, where consolidation of development? Where to forego? Where increased their attacks? And so on. For other brands, the Sony through the refinement of analysis, to further study why the "single effective" high? What we can learn on the place? Where is Sony's weak? So, this adjustment, improve their marketing strategies.
I am a professional writer from China Products, which contains a great deal of information about splice connector , xlr socket, welcome to visit!
Comment on "Improve The Efficiency Of Lcd Tv Brands Stand"
